# Mir Ullash (Mir Shofiqul Islam Ullash) > Mir Ullash is a Dhaka-based digital marketing specialist: SEO, Meta Ads, Google Ads, AI marketing and e-learning development with 5+ years of results. Mir Ullash is a digital marketing specialist based in Dhaka, Bangladesh, working with clients in Bangladesh and worldwide. Current roles: Digital Marketing Officer & E-learning Developer at Zabai Bangladesh (2023–present) and part-time Digital Marketing Consultant at Planner Bangladesh (2024–present). Earlier roles: Sr. Executive Marketing at Pickaboo.com and Digital Marketing Associate at Kaaruj Bangladesh. Education: United International University. ## Key facts - Name: Mir Shofiqul Islam Ullash (also known as Mir Ullash, Mir Shofiqul Islam) - Role: AI-driven, performance-driven digital marketing specialist, SEO expert and e-learning developer - Location: Dhaka, Bangladesh - Experience: 5+ years in digital marketing - Languages: English, Bengali - Contact: https://mirullash.xyz/contact - Google Business Profile: https://maps.app.goo.gl/4TRRUipi2Ur9oCFk8 - Available for hire as a freelancer (remote): digital marketing projects and Articulate Storyline e-learning development. ## E-learning development (separate service line) - [Freelance Articulate Storyline Developer](https://mirullash.xyz/articulate-developer): Interactive, SCORM-ready e-learning courses built mainly in Articulate Storyline (Storyline 360), plus Rise for quick mobile-first courses, using the current Articulate 360 AI tools — scenarios, simulations, quizzes, PowerPoint-to-e-learning conversion, SCORM 1.2/2004, xAPI and cmi5 publishing, LMS testing, course updates and English/Bangla versions. Available for remote freelance projects. - [Articulate Storyline Development](https://mirullash.xyz/storyline-developer): Custom interactions with triggers, states, layers and variables, branching scenarios, software simulations, question banks and SCORM/xAPI quizzes; updates to existing .story files; recent Storyline features such as AI Assistant, timeline sync with audio and localizable timelines. - [Articulate Rise Course Development](https://mirullash.xyz/rise-360-developer): Responsive, mobile-first courses from Rise blocks, knowledge checks, embedded Storyline blocks, English/Bangla versions and SCORM/xAPI/cmi5 export. - E-learning experience at Zabai Bangladesh (2023–present): a mental health course for the MHU Project in Norway, interactive modules for NGO, INGO, education and development projects, UNICEF Passport to Earning, LMS management and Training of Trainers. ## Digital marketing services - [SEO Services](https://mirullash.xyz/seo-growth): Keyword research, on-page, off-page, local (Google Maps) and technical SEO, plus SXO (search experience optimization) so rankings turn into leads. - [Meta Ads (Facebook & Instagram)](https://mirullash.xyz/meta-ads): Sales, lead and message campaigns, creative testing, retargeting, Meta Pixel and Conversion API tracking. - [Google Ads (PPC)](https://mirullash.xyz/google-ads): Search, Performance Max, Shopping, Display, YouTube and remarketing campaigns with conversion tracking. - [Startup Digital Business Setup](https://mirullash.xyz/startup-digital-setup): Website, social pages, Google Business Profile, GA4/Pixel tracking and first campaigns for new businesses. - [Social Media Management](https://mirullash.xyz/social-media-management): Content strategy, creative design, community growth and paid social. - [AI-Driven Digital Marketing](https://mirullash.xyz/ai-marketing): AI content, AI-powered SEO, creative testing and marketing automation. - [Content Marketing & Creative Design](https://mirullash.xyz/content-design): Social media creatives, AI-assisted copywriting, UI/UX and brand visuals. - [WordPress Website Design](https://mirullash.xyz/wordpress-website): Fast, SEO-ready business and e-commerce websites with Elementor. - [Analytics, Tracking & Reporting](https://mirullash.xyz/analytics-tracking): GA4, Meta Pixel, Conversion API, Search Console and KPI reports. - [All services](https://mirullash.xyz/services) ## Selected work - MHU Project (Zabai): Mental health e-learning course for Norway. - Zabai e-learning modules built with Articulate 360 (Storyline & Rise). - UNICEF Passport to Earning: digital content and communication. - Pickaboo: sales-driven Meta Ads for electronics, optimized for CTR, CPA and ROAS. - Startup digital business setup: website, social pages, ads and tracking. - WordPress websites: artnfix.com, banikadvisory.com, devconassociates.com, mycellgallery.com, planner.com.bd. - Full portfolio: https://mirullash.xyz/work - CV: https://mirullash.xyz/cv ## Pages - [About](https://mirullash.xyz/about): Background, career journey, skills, education and certifications. - [Contact / Get a Quote](https://mirullash.xyz/contact): Contact form with a service selector. ## Blog Every article is also available in Bangla (বাংলা) at https://mirullash.xyz/bn/blog/. - [Meta Pixel and Conversions API (CAPI): Why You Need Both](https://mirullash.xyz/blog/meta-pixel-conversions-api-setup): What the Meta Pixel and Conversions API do, why the Pixel alone misses sales, which events to send, deduplication, setup options and how to test it all. - [Meta Ads Metrics Explained: How to Read Results and What’s Good](https://mirullash.xyz/blog/meta-ads-metrics-explained): Understand Facebook and Instagram ad metrics: CPM, CTR, CPC, frequency, conversion rate, CPA and ROAS, with formulas, an example and good vs bad signals. - [Google Ads Metrics Explained: CTR, CPC, Quality Score and ROAS](https://mirullash.xyz/blog/google-ads-metrics-explained): Read Google Ads results with confidence: CTR, CPC, conversion rate, cost per conversion, ROAS, impression share and Quality Score, with formulas and fixes. - [How SEO Works: The Process, Timeline and What’s Included](https://mirullash.xyz/blog/how-seo-works): How SEO works, step by step: how Google ranks pages, what an SEO service includes, the process from audit to results, and how long SEO really takes. - [Startup Digital Setup Checklist: Website, Tracking & First Ads](https://mirullash.xyz/blog/startup-digital-setup-checklist): A step-by-step digital setup checklist for new businesses in Bangladesh: domain, website, Google Business Profile, social pages, tracking and first ads. - [GA4 Setup for Small Businesses: Track Leads, Calls and Sales](https://mirullash.xyz/blog/ga4-setup-guide-small-business): Set up Google Analytics 4 the right way: property and data stream, key events for forms, calls and WhatsApp, Search Console link and the reports that matter. - [How Much to Spend on Facebook Ads in Bangladesh: A Budget Plan](https://mirullash.xyz/blog/facebook-ads-budget-bangladesh): Set a Facebook and Instagram ads budget from your margins and target cost per sale, plan the learning phase and know when to scale, for brands in Bangladesh. - [Business Website Checklist: Rank on Google and Convert](https://mirullash.xyz/blog/business-website-checklist): A practical checklist for small business websites (WordPress or custom): speed, mobile design, pages, calls to action, SEO basics, tracking and security. - [Articulate Storyline vs Rise 360: Which to Use for Your Course](https://mirullash.xyz/blog/articulate-storyline-vs-rise): Storyline 360 vs Rise 360 compared: interactivity, mobile design, speed of development and LMS publishing — and when to combine both in one course. - [Local SEO in Bangladesh: How to Rank Your Business on Google Maps](https://mirullash.xyz/blog/local-seo-guide-bangladesh): Local SEO guide for businesses in Dhaka and Bangladesh: optimize your Google Business Profile, earn reviews, build citations and rank in Google Maps. - [On-Page SEO Checklist: 12 Steps to Rank Higher on Google](https://mirullash.xyz/blog/on-page-seo-checklist): A complete on-page SEO checklist: keyword intent, title tags, meta descriptions, headings, internal links, images, schema and content quality, with examples. - [Technical SEO Basics: Speed, Indexing & Core Web Vitals](https://mirullash.xyz/blog/technical-seo-basics): Technical SEO explained simply: crawling, indexing, Search Console, site speed, Core Web Vitals, mobile-friendliness, HTTPS, sitemaps and structured data. - [Meta Ads vs Google Ads: How Each Works and Which to Use](https://mirullash.xyz/blog/meta-ads-vs-google-ads): How Meta Ads and Google Ads work: auctions, Ad Rank, Quality Score, targeting and learning, plus which platform suits your goals and how to use both together. - [How to Improve ROAS on Facebook & Instagram Ads: 9 Proven Tactics](https://mirullash.xyz/blog/improve-roas-facebook-instagram-ads): Improve ROAS on Meta Ads: fix tracking with Pixel and Conversion API, test creatives, refine audiences, retarget, optimize landing pages and scale profitably. - [How to Use AI (ChatGPT & Claude) for SEO and Paid Ads](https://mirullash.xyz/blog/ai-for-seo-and-ads): Use AI tools like ChatGPT and Claude for keyword research, content briefs, ad copy, creative ideas and reporting, with prompts, workflows and mistakes to avoid. ## Profiles - https://www.linkedin.com/in/mir-ullash/ - https://www.facebook.com/mirullash.xyz - https://www.instagram.com/mirullash.xyz/ - https://dribbble.com/mirullash - https://maps.app.goo.gl/4TRRUipi2Ur9oCFk8