Mir Ullash

Experience

1. Digital Marketing Officer & E-Learning Developer

   2023 – Present

   Zabai Bangladesh

   Manage digital marketing and communications activities for NGO, INGO, education, and development-sector projects. Lead content strategy, audience engagement, website performance monitoring, and e-learning development using Articulate 360 while supporting UNICEF and other international initiatives.

   • Lead digital marketing initiatives supporting NGO, INGO, education, and development sector projects.
   • Manage digital communication, audience engagement, and brand visibility across multiple online channels.
   • Monitor website and social media performance using analytics tools and provide actionable insights.
   • Develop and optimize digital content strategies to improve engagement and organizational reach.
   • Collaborate with project teams, designers, and stakeholders to execute marketing and communication campaigns.
   • Design and develop interactive e-learning modules using Articulate 360 (Storyline & Rise).
   • Conduct Training of Trainers (ToT) sessions on Learning Management Systems (LMS).
   • Contributed to UNICEF Passport to Earning initiatives and international development-focused projects.

2. Sr. Executive Marketing

   July 2026 – Sep 2026

   Digital Marketing – Pickaboo.com

   Managing digital marketing and performance marketing activities for an e-commerce platform, focusing on campaign planning, Meta Ads, audience targeting, content strategy, campaign optimization, and performance analysis. Working on sales-driven campaigns across electronics and home appliances, monitoring KPIs such as CTR, CPC, CPA, conversion rate, and ROAS to improve customer acquisition and revenue. Conducting market visits and observing live customer behavior to understand customer needs, product preferences, purchase decisions, and competitor activities, and using these insights to improve digital campaigns and marketing strategies.

3. Digital Marketing Consultant (Part-Time)

   2024 – Present

   Planner Bangladesh

   Develop and execute digital marketing strategies for multiple clients, including ISP and SME businesses. Manage social media campaigns, audience growth, market research, performance analysis, and strategic reporting to drive business growth.

   • Develop and implement digital marketing strategies for multiple client businesses.
   • Manage social media campaigns and audience growth initiatives.
   • Conduct market research, competitor benchmarking, and campaign performance analysis.
   • Generate marketing reports and strategic recommendations for business growth.

4. Digital Marketing Associate

   2022 – 2023

   Kaaruj Bangladesh

   Managed social media marketing, Facebook advertising, and website content for an e-commerce business. Supported campaign planning, audience engagement, content creation, and performance optimization to enhance online visibility and customer acquisition.

   • Managed Facebook advertising campaigns and social media marketing activities.
   • Planned and executed promotional campaigns across digital platforms.
   • Monitored campaign performance and optimized content based on engagement metrics.
   • Conducted audience analysis and competitor research.
   • Maintained company website and e-commerce platform.
   • Worked closely with creative and sales teams to improve campaign effectiveness.