Ads
Meta Ads Metrics Explained: How to Read Results and What’s Good
Understand Facebook and Instagram ad metrics: CPM, CTR, CPC, frequency, conversion rate, CPA and ROAS, with formulas, an example and good vs bad signals.
· 4 min read
Insights & Guides
The Blog
Practical, no-fluff guides on SEO, Google Ads, Meta Ads, analytics, websites, e-learning and AI-driven marketing — written from real campaigns for businesses in Bangladesh and beyond.
AdsLatest article
Meta Pixel and Conversions API (CAPI): Why You Need Both
What the Meta Pixel and Conversions API do, why the Pixel alone misses sales, which events to send, deduplication, setup options and how to test it all.
· 4 min read
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Ads
Google Ads Metrics Explained: CTR, CPC, Quality Score and ROAS
Read Google Ads results with confidence: CTR, CPC, conversion rate, cost per conversion, ROAS, impression share and Quality Score, with formulas and fixes.
· 4 min read
SEO
How SEO Works: The Process, Timeline and What’s Included
How SEO works, step by step: how Google ranks pages, what an SEO service includes, the process from audit to results, and how long SEO really takes.
· 3 min read
Strategy
Startup Digital Setup Checklist: Website, Tracking & First Ads
A step-by-step digital setup checklist for new businesses in Bangladesh: domain, website, Google Business Profile, social pages, tracking and first ads.
· 3 min read
Analytics
GA4 Setup for Small Businesses: Track Leads, Calls and Sales
Set up Google Analytics 4 the right way: property and data stream, key events for forms, calls and WhatsApp, Search Console link and the reports that matter.
· 3 min read
Ads
How Much to Spend on Facebook Ads in Bangladesh: A Budget Plan
Set a Facebook and Instagram ads budget from your margins and target cost per sale, plan the learning phase and know when to scale, for brands in Bangladesh.
· 3 min read
Websites
Business Website Checklist: Rank on Google and Convert
A practical checklist for small business websites (WordPress or custom): speed, mobile design, pages, calls to action, SEO basics, tracking and security.
· 2 min read
E-learning
Articulate Storyline vs Rise 360: Which to Use for Your Course
Storyline 360 vs Rise 360 compared: interactivity, mobile design, speed of development and LMS publishing — and when to combine both in one course.
· 2 min read
SEO
Local SEO in Bangladesh: How to Rank Your Business on Google Maps
Local SEO guide for businesses in Dhaka and Bangladesh: optimize your Google Business Profile, earn reviews, build citations and rank in Google Maps.
· 3 min read
SEO
On-Page SEO Checklist: 12 Steps to Rank Higher on Google
A complete on-page SEO checklist: keyword intent, title tags, meta descriptions, headings, internal links, images, schema and content quality, with examples.
· 2 min read
SEO
Technical SEO Basics: Speed, Indexing & Core Web Vitals
Technical SEO explained simply: crawling, indexing, Search Console, site speed, Core Web Vitals, mobile-friendliness, HTTPS, sitemaps and structured data.
· 2 min read
Ads
Meta Ads vs Google Ads: How Each Works and Which to Use
How Meta Ads and Google Ads work: auctions, Ad Rank, Quality Score, targeting and learning, plus which platform suits your goals and how to use both together.
· 4 min read
Ads
How to Improve ROAS on Facebook & Instagram Ads: 9 Proven Tactics
Improve ROAS on Meta Ads: fix tracking with Pixel and Conversion API, test creatives, refine audiences, retarget, optimize landing pages and scale profitably.
· 2 min read
AI Marketing
How to Use AI (ChatGPT & Claude) for SEO and Paid Ads
Use AI tools like ChatGPT and Claude for keyword research, content briefs, ad copy, creative ideas and reporting, with prompts, workflows and mistakes to avoid.
· 2 min read