Search Campaigns
Text ads on Google search for the keywords your customers type, with tight ad groups and negative keywords to stop wasted clicks.
KeywordsNegativesAd assetsCall ads
Google Ads · PPC
Google Ads that reach people who are ready to buy.
Search and Performance Max campaigns built on real keyword intent, accurate conversion tracking and landing pages that match the ad — so clicks turn into calls, leads and sales.
Search AdsPerformance MaxShoppingRemarketingConversion Tracking
What you get
- ✓Keyword research and negative keyword list
- ✓Campaign and ad group structure
- ✓Responsive search ads and assets
- ✓Conversion tracking with GA4 / Google Tag
- ✓Bid strategy, search term reviews and reports
Campaign types
The right Google campaign for each goal.
Performance Max & Shopping
Product and lead campaigns across Search, Shopping, YouTube, Display and Maps, fed with good assets and correct conversion data.
PMaxMerchant CenterProduct feedAssets
Display, YouTube & Remarketing
Bring back visitors who did not convert and build awareness with display banners and YouTube video ads.
RemarketingDisplayYouTubeAudiences
Process
Built on intent, tracked properly, improved every week.
01
Research & tracking
Keyword and competitor research, and conversion tracking checked before launch.
02
Launch
Campaigns, ad groups, ads and landing pages that match what people searched for.
03
Optimise
Search term reviews, negative keywords, bid and budget changes based on cost per conversion and ROAS.
FAQ
Common questions
What does a Google Ads expert do?
Plans keywords and campaigns, writes ads, sets up conversion tracking, and keeps improving bids, budgets and search terms so the cost of each lead or sale goes down over time.
Search ads or Performance Max — which is better?
Search is best when people actively search for your service and you want control over keywords. Performance Max suits e-commerce and businesses with good creative assets and reliable conversion data. Many accounts use both.
How much should I spend on Google Ads?
It depends on the cost per click in your market and how many clicks it takes to get a customer. We start with a test budget, measure cost per conversion and scale what is profitable.
Do I need conversion tracking?
Yes. Without it, Google cannot optimise for leads or sales and you cannot see which keywords pay off. Tracking is set up with Google Tag or GA4 at the start of every project.
Related
Google Ads
Ready to show up when customers search?
Get a Quote Email me