Campaign Structure
The right objective, budget split and audiences for your goal — sales, messages, leads or awareness — instead of boosting random posts.
SalesLeadsMessagesAdvantage+
Meta Ads · Facebook & Instagram
Facebook and Instagram ads that bring sales, not just likes.
Campaigns planned around your offer and your margins, with proper Pixel and Conversion API tracking, steady creative testing and honest reporting on what each taka brings back.
Sales CampaignsLead AdsRetargetingCreative TestingPixel + CAPI
What you get
- ✓Account, Pixel and Conversion API check
- ✓Campaign structure built for your goal
- ✓Audience plan: broad, interest and retargeting
- ✓Ad creatives and copy variations to test
- ✓Weekly optimisation and a clear monthly report
How the ads work
Targeting, creative and tracking working together.
Creative Testing
Several hooks, formats and offers tested side by side, so the budget moves to the ads people actually respond to.
ReelsCarouselsStatic adsA/B tests
Tracking & Optimisation
Meta Pixel and Conversion API set up so purchases and leads are counted correctly, then decisions made on cost per result and ROAS.
Meta PixelConversion APIROASCPA
Process
From first audit to scaling what works.
01
Audit & tracking
Review the ad account, page, offer and tracking. Fix the Pixel and Conversion API before spending more.
02
Launch & test
Launch a focused campaign with several creatives and audiences, and give it enough budget to learn.
03
Optimise & scale
Cut weak ads, keep the winners, refresh creatives and raise the budget step by step where results hold.
FAQ
Common questions
What is the difference between boosting a post and running Meta Ads?
Boosting is a quick way to show one post to more people, with limited goals and targeting. Ads Manager campaigns let you choose the objective (sales, leads, messages), test several creatives, retarget visitors and track results properly.
How much budget do I need for Facebook ads?
It depends on your product price, margin and goal. The budget needs to be large enough for Meta to get results to learn from. We set a test budget first and decide on scaling from the cost per result it shows.
Do you create the ad creatives?
Yes. Ad images, short videos and copy can be included, or I can work with your designer's files and write the ad copy and test plan.
Do you set up Meta Pixel and Conversion API?
Yes. Correct tracking is part of every Meta Ads project: Pixel on the website, Conversion API for server-side events and a check that purchases or leads are counted once.
How soon will I see results?
Campaigns usually need the first one to two weeks to gather data. Clear decisions on creatives and audiences come after that, and steady results come from continuous testing.
Related
Meta Ads
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